Friday, June 13, 2014

Blue Devils and Green Jaaaaags

Here’s the thing about Colors:

This post is my first attempt to dive into a subject that is not 100% automotive related, but certainly has a larger foot hold in the industry. I am talking about the psychology of colors in marketing and advertising.  Throughout my marketing classes during college we learned about how color affects people’s perceptions of a marketable item.  We even learned how in certain cultures or countries, marketers and advertisers shy away from various colors because of an association with a political party or other group.

This is where I tie this all back into the automotive business: Auto shows and Press cars. Years ago I was at the Philadelphia Auto show and saw the ZR1 Corvette for the first time. It was of course the Blue Devil. And ever since that day, if I ever have the chance to buy a ZR1, it will be blue.  The same goes for a Z06 thanks to the Corvette racing teams I will always remember Z06’s being a bright Yellow that is unmistakable as a Corvette.

This same psychological effect isn’t just limited to specific models or manufacturers though. Last night I was watching Top Gear on Netflix and it was the episode where Hammond talks about racing colors and how each country has always seemed to have their own and he’s right. If I ever see a Jag D-Type that isn’t green it just feels wrong, if I ever see a Bugatti or Renault Alpine that isn’t bright blue I think WTF. And if I ever see a Ferrari that isn’t red I always wonder why, even though at this point there are so many red Ferraris that I don’t think I could ever buy on in that color. 

So I wonder am I the only one who is affected by this? Or am I crazy and should I go find a yellow D-Type, or a green Corvette?

You guys tell me.


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