Monday, March 25, 2013

I Love Weird Designs

Here's the thing.

Weird designs don't get the credit they deserve. In an industry where the safe bet is the option used 99.9% of the time, we need cars like the Juke and the Veloster. They serve a purpose. Young people need something to set themselves apart, and for those that value creativity, it's one of the most visual ways possible. The better part is that these designs often come with some quality engineering under the skin. The suspension and engine in the Juke, Veloster, and Beetle are all near the tops of their classes.

However, in the case of the Beetle and Veloster, there are more traditional looking alternatives using the same components, the Golf and Elantra, respectively. The small premium commanded by the unique-looking models is something a select group of customers are willing to pay to have their car be an expression of themselves as people. But for the platform and powertrain sharing models, beauty is only skin deep. But that doesn't make them any less better to look at.

And that, that's the thing.

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